In all the hoop-la about the Hobbit, it has perhaps been forgotten that Stephen Fry is part of the cast. Personally, his casting as the Master of Laketown (and Billy Connolly's casting as dwarf Dain Ironfoot in part three) was what got me really anticipating these films.
Until now, he haven't seen hide nor hair of him. Now it's obvious why the latter was lacking.
Via the Mary Sue.